Client acquisition and program launch strategy for an illustrious coach & speaker.
Clients,
content,
& courses for
an illustrious
coach &
speaker.
My role
The Presence Project needed a B2C-experienced Marketing Manager to guide a major expansion of their social media presence, marketing systems, and client acquisition efforts. We partnered up to increase quality lead flow and grow their brand on social media using a live virtual event strategy coupled with consistent content marketing. We also built out a cohesive CRM system to support the sales team with more precise lead tracking, which resulted in our ability to make data-driven marketing decisions.
Digital Strategy
Thought Leadership
Social Media
Sales Enablement
My role
The Presence Project needed a B2C-experienced Marketing Manager to guide a major expansion of their social media presence, marketing systems, and client acquisition efforts. We partnered up to increase quality lead flow and grow their brand on social media using a live virtual event strategy coupled with consistent content marketing. We also built out a cohesive CRM system to support the sales team with more precise lead tracking, which resulted in our ability to make data-driven marketing decisions.
Marketing Manager | The Presence Project
Role Breakdown
As The Presence Project's Marketing Manager, I developed a comprehensive strategy covering content creation, program launches, email campaigns, virtual events, and client acquisition. Leading a dynamic copywriting and marketing team, our collaborative efforts resulted in a cohesive communication strategy that blended seamlessly across channels. Additionally, I tailored marketing communications for each offering through the creation of distinct buyer personas.
In the realm of virtual events, I optimized the registration funnel and executed a new webinar campaign strategy across channels (Email, LinkedIn, Instagram, Meta), leading to a 30% increase in attendance rates. I also set up a CRM system and automated follow-up processes, which significantly boosted conversion rates by streamlining interactions with potential clients.
Additionally, I executed successful lead magnet funnels and ad campaigns, consistently generating 2.5-4x ROI. The impact of these initiatives was evident in a remarkable 200% increase in group program enrollees during launches, showcasing the fusion of strategic planning and execution.
Role Breakdown
Marketing Manager | The Presence Project
In my time working with The Presence Project, I developed a comprehensive strategy covering content creation, program launches, email campaigns, virtual events, and client acquisition. Leading a dynamic copywriting and marketing team, our collaborative efforts resulted in a cohesive communication strategy that blended seamlessly across channels. Additionally, I tailored marketing communications for each offering through the creation of distinct buyer personas.
In the realm of virtual events, I optimized the registration funnel and executed a new webinar campaign strategy across channels (Email, LinkedIn, Instagram, Meta), leading to a 30% increase in attendance rates. I also set up a CRM system and automated follow-up processes, which significantly boosted conversion rates by streamlining interactions with potential clients.
Additionally, I executed successful lead magnet funnels and ad campaigns, consistently generating 2.5-4x ROI. The impact of these initiatives was evident in a remarkable 200% increase in group program enrollees during launches, showcasing the fusion of strategic planning and execution.
+300%
increase in event registration
+30%
increase in attendance rates
increase in event registration
increase in
attendance rates
+30%
+300%
I took the reins in crafting an impactful email strategy at The Presence Project, spanning value add newsletters, event promotion, and nurturance campaigns. I worked closely with our copywriters to segment our lists and tailor each communication for maximum resonance. These campaigns strategically engaged our audience, fostering meaningful connections and driving conversions.
SMS Marketing
SMS campaigns are a powerful tool for instant communication and promotion. From personalized offers to timely updates, we harnessed the immediacy of SMS to foster meaningful connections and drive conversions. This approach not only expanded our reach but also provided a direct and impactful channel for connecting with our audience on a personal level.
Event Marketing
I led the end-to-end event marketing strategy for virtual events, achieving a 30% increase in attendance rates. From conceptualization to execution, my approach ensured a seamless and engaging virtual experience, driving heightened participation and fostering meaningful connections.
Digital Strategy for
The Presence Project
Holistic Strategy
From auditing our online presence to ensuring cohesive branding to crafting a captivating content strategy for social media and deploying targeted email campaigns, every element worked synergistically. This integrated strategy not only enhanced brand visibility but also fostered meaningful connections with our audience. By strategically aligning our efforts across platforms, we maximized our reach, engagement, and conversions, ensuring a unified and impactful digital marketing presence.
Email Marketing
Holistic Strategy
From auditing our online presence to ensuring cohesive branding to crafting a captivating content strategy for social media and deploying targeted email campaigns, every element worked synergistically. This integrated strategy not only enhanced brand visibility but also fostered meaningful connections with our audience. By strategically aligning our efforts across platforms, we maximized our reach, engagement, and conversions, ensuring a unified and impactful digital marketing presence.
Email Marketing
I took the reins in crafting an impactful email strategy at The Presence Project, spanning value add newsletters, event promotion, and nurturance campaigns. I worked closely with our copywriters to segment our lists and tailor each communication for maximum resonance. These campaigns strategically engaged our audience, fostering meaningful connections and driving conversions.
SMS Marketing
SMS campaigns are a powerful tool for instant communication and promotion. From personalized offers to timely updates, we harnessed the immediacy of SMS to foster meaningful connections and drive conversions. This approach not only expanded our reach but also provided a direct and impactful channel for connecting with our audience on a personal level.
Event Marketing
I led the end-to-end event marketing strategy for virtual events, achieving a 30% increase in attendance rates. From conceptualization to execution, my approach ensured a seamless and engaging virtual experience, driving heightened participation and fostering meaningful connections.
“You're a f****** badass. You know that. And you're a brilliant, beautiful, creative human.”
Didier Sylvain
Founder & CEO, The Presence Project
“You're a f****** badass. You know that. And you're a brilliant, beautiful, creative human.”
Didier Sylvain
Founder & CEO, The Presence Project
By implementing my content creation system, we seamlessly transformed our social media posts and videos into website blogs centered around leadership, self-mastery, and life alignment. The strategic sharing of these blogs on LinkedIn resulted in a notable shift – our blog posts not only began driving traffic but also became potent catalysts for directing visitors to our landing pages. This cohesive approach turned our blog posts into powerful drivers of organic traffic, audience engagement, and conversions, ultimately transforming our content into a formidable growth tool.
Testimonial Videos
I introduced a process at The Presence Project, empowering our clients to effortlessly create engaging testimonial videos for our use. Recognizing the unparalleled power of video content, I embedded this process seamlessly into our fulfillment system, ensuring it became an automated and integral part of our operations. This strategic framework not only captures the unique stories of our clients but also guarantees that each testimonial video is both engaging and informative, reinforcing our brand's impact and credibility. We were also able to repurpose these videos as powerful marketing tools to drive conversions in emails, sales funnels, and social media posts.
LinkedIn Presence
Through thought-provoking content and insightful perspectives, we positioned ourselves as industry thought leaders, fostering engagement and conversation. This strategic approach not only elevated our brand visibility but also successfully converted engagement into a growing community of followers, who then would enter our funnel by attending an event or downloading a free guide. Moreover, it played a crucial role in attracting and converting clients, turning our LinkedIn presence into a powerful asset for lead generation, lead nurturing, and business growth.
Thought Leadership for The Presence Project
Blog Posts
Blog Posts
By implementing my content creation system, we seamlessly transformed our social media posts and videos into website blogs centered around leadership, self-mastery, and life alignment. The strategic sharing of these blogs on LinkedIn resulted in a notable shift – our blog posts not only began driving traffic but also became potent catalysts for directing visitors to our landing pages. This cohesive approach turned our blog posts into powerful drivers of organic traffic, audience engagement, and conversions, ultimately transforming our content into a formidable growth tool.
Testimonial Videos
I introduced a process at The Presence Project, empowering our clients to effortlessly create engaging testimonial videos for our use. Recognizing the unparalleled power of video content, I embedded this process seamlessly into our fulfillment system, ensuring it became an automated and integral part of our operations. This strategic framework not only captures the unique stories of our clients but also guarantees that each testimonial video is both engaging and informative, reinforcing our brand's impact and credibility. We were also able to repurpose these videos as powerful marketing tools to drive conversions in emails, sales funnels, and social media posts.
LinkedIn Presence
Through thought-provoking content and insightful perspectives, we positioned ourselves as industry thought leaders, fostering engagement and conversation. This strategic approach not only elevated our brand visibility but also successfully converted engagement into a growing community of followers, who then would enter our funnel by attending an event or downloading a free guide. Moreover, it played a crucial role in attracting and converting clients, turning our LinkedIn presence into a powerful asset for lead generation, lead nurturing, and business growth.
+200%
increase in program enrollees
2.5-4x
ROAS on each launch
2.5-4x
+200%
ROAS on each
campaign
increase in program enrollees
I led our team through every aspect of the campaigns, from content creation to media buying, and from monitoring to optimization. This comprehensive approach guaranteed precision and efficiency, ensuring that each campaign aligned seamlessly with our goals. By managing the entire lifecycle of our campaigns, we were able to consistently maximize ROAS and ROI and hit 2.5-4x our ROAS consistently.
Content Calendar
I implemented a dynamic content calendar strategy at TPP, providing a structured framework for our content creation team. By strategically planning and scheduling posts, videos, emails, and blogs around key themes, we maintained a consistent and engaging online presence and it made repurposing a lot easier. This systematic approach not only ensured a steady stream of content but also allowed our team to finally get in front of content creation by 6+ months.
Social Media for
The Presence Project
Content Strategy
I orchestrated a comprehensive social media content strategy at The Presence Project, aligning our posts and videos with a weekly thematic focus. By crafting compelling and cohesive content, we not only maintained a consistent brand voice but also strategically converted our video assets into multiple social media posts, blogs, and emails with less time commitment from the CEO (the face of the brand). This strategic move, coupled with targeted sharing on LinkedIn, not only enhanced our online presence but also led to increased conversions and a stronger digital footprint.
Campaign Execution
Content Strategy
I orchestrated a comprehensive social media content strategy at The Presence Project, aligning our posts and videos with a weekly thematic focus. By crafting compelling and cohesive content, we not only maintained a consistent brand voice but also strategically converted our video assets into multiple social media posts, blogs, and emails with less time commitment from the CEO (the face of the brand). This strategic move, coupled with targeted sharing on LinkedIn, not only enhanced our online presence but also led to increased conversions and a stronger digital footprint.
Campaign Execution
I led our team through every aspect of the campaigns, from content creation to media buying, and from monitoring to optimization. This comprehensive approach guaranteed precision and efficiency, ensuring that each campaign aligned seamlessly with our goals. By managing the entire lifecycle of our campaigns, we were able to consistently maximize ROAS and ROI and hit 2.5-4x our ROAS consistently.
Content Calendar
I implemented a dynamic content calendar strategy at TPP, providing a structured framework for our content creation team. By strategically planning and scheduling posts, videos, emails, and blogs around key themes, we maintained a consistent and engaging online presence and it made repurposing a lot easier. This systematic approach not only ensured a steady stream of content but also allowed our team to finally get in front of content creation by 6+ months.
Didier Sylvain
Founder & CEO, The Presence Project
Didier Sylvain
Founder & CEO, The Presence Project
By regularly conducting performance analytics reviews of our website and sales funnel, I was able to continuously optimize each stage of our pipeline. Through strategic measures like lead qualification, streamlined communication, and the integration of advanced analytics and CRM tools, I drove precision and data-driven decision-making. This data-review practice not only accelerated deal closures but also created a dynamic sales environment, resulting in a finely tuned pipeline that significantly boosted quality lead flow.
Funnel Strategy
I orchestrated and implemented diverse lead capture funnels at TPP, ensuring valuable content marketing, free downloadable guides, and checklists engaged our ideal audience. This strategic approach guided prospects from initial awareness to e-signature, seamlessly nurturing leads and paving the way for successful sales calls and upsells into our group and 1 on 1 programs.
CRM Optimization
At TPP, I played a pivotal role in optimizing our CRM, a crucial asset for understanding and serving our customers. I ensured its correct setup, providing confidence in the accuracy of data and insights. Additionally, I crafted workflows and automation that not only cultivated meaningful customer connections but also guided leads seamlessly through the sales funnel. The data and reporting capabilities embedded in our CRM empowered informed decision-making by offering comprehensive insights into campaign performance, ensuring strategic and data-driven approaches.
Sales Enablement for
The Presence Project
Lead Generation
I started by finding out what corner of the internet our ideal clients were hanging out. From there, I leveraged a blend of paid and organic inbound and outbound marketing techniques to engage potential clients whose needs would align with our coaching and leadership offerings.
Conversion Rate Optimization
Lead Generation
I started by finding out what corner of the internet our ideal clients were hanging out. From there, I leveraged a blend of paid and organic inbound and outbound marketing techniques to engage potential clients whose needs would align with our coaching and leadership offerings.
CRO
By regularly conducting performance analytics reviews of our website and sales funnel, I was able to continuously optimize each stage of our pipeline. Through strategic measures like lead qualification, streamlined communication, and the integration of advanced analytics and CRM tools, I drove precision and data-driven decision-making. This data-review practice not only accelerated deal closures but also created a dynamic sales environment, resulting in a finely tuned pipeline that significantly boosted quality lead flow.
Funnel Strategy
I orchestrated and implemented diverse lead capture funnels at TPP, ensuring valuable content marketing, free downloadable guides, and checklists engaged our ideal audience. This strategic approach guided prospects from initial awareness to e-signature, seamlessly nurturing leads and paving the way for successful sales calls and upsells into our group and 1 on 1 programs.
CRM Optimization
At TPP, I played a pivotal role in optimizing our CRM, a crucial asset for understanding and serving our customers. I ensured its correct setup, providing confidence in the accuracy of data and insights. Additionally, I crafted workflows and automation that not only cultivated meaningful customer connections but also guided leads seamlessly through the sales funnel. The data and reporting capabilities embedded in our CRM empowered informed decision-making by offering comprehensive insights into campaign performance, ensuring strategic and data-driven approaches.
I’m looking forward to working with you, too.
Let’s chat about your company and goals and see if it’s a good fit for us both.
I’m looking forward to working with you, too.
Let’s chat about your company and goals and see if it’s a good fit for us both.